2014 Exhibitor Survey - key findings
We are pleased to summarise the key findings from the recent exhibitor survey which was completed by 77% of exhibitors.
42% of exhibitors who carried out the survey offered a property-related service
58% of exhibitors who carried out the survey offered a lifestyle-related service/product
71% of these exhibitors exhibited at the France Show 2013 (last year)
The main objectives of exhibitors at the show were to promote their company, brand or region or to generate new leads;
• Meeting existing customers 14%
• Generating new leads 24%
• Selling products at the show 10%
• Promoting your company, service or region 27%
• General networking 9%
77% stated the show was “outstanding” or “good” at helping them to achieve these objectives.
What did you think of the following aspects of The France Show 2014?
100% of exhibitors rated the Archant sales team as good or excellent
89% of exhibitors rated communication from Archant as good or excellent
89% thought the organisation and set up on site at Earls Court was good or excellent
75% of exhibitors thought the opportunities to sell/grow/promote business were good or excellent
82% of exhibitors rated the floor plan/layout as good or excellent
82% of exhibitors found the quality of the audience excellent or good
86% of exhibitors rated the show marketing and promotion as excellent or good
100% of exhibitors answered “yes” or “maybe” when asked if they planned to exhibit at The France Show 2015
97% of exhibitors would recommend the show to their business contacts
73% of exhibitors will exhibit at one or two of our shows in the upcoming year
The above data is consistent with visitor feedback; the majority of visitors who attended the Property Exhibition were serious about buying in France and found The France Show a very useful event giving them access to a wide range of relevant exhibitors and informative expert advice.
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