2013 Exhibitor Survey - key findings

64% of exhibitors said the show was good or excellent at meeting their main objectives as below;

• Generating new leads
• Promoting region, brand, product
• Meeting existing customers
• Selling products at the show

How was Archant as an organiser?

96% of exhibitors rated communication from Archant as good or excellent
92% thought the organisation and set up on site at Earls Court was good or excellent
89% found the pre-show communication from Archant good or excellent 75% rated the pre show marketing as good or excellent

The France Show 2014

87% of exhibitors would recommend the show to their business contacts
59% plan to definitely exhibit in 2014
40% will consider exhibiting in 2014

Exhibitor feedback from the show

“We had an excellent show; our stand was extremely busy over all three days with potential customers. I would definitely recommend coming if you are targeting a Francophile audience. It’s just great to meet clients face-to-face rather than just dealing with them over the internet.”
Pippa Maile, Business Development Manager, Currencies Direct

“It was the busiest exhibition we have attended so far as a company. We had so many high quality leads, with many asking for guidance now in their plans for purchasing property in France or for setting up a business. We’ll certainly be attending the next show in 2013!”
John Richardson, Business Development Manager, International Private Finance

“What a fantastic show, it just keeps getting better and better. We were rushed off our feet all day – another extremely successful year!”
Jenny Marshall, P&O Ferries

“We had a great spread of inquiries from visitors to the show, with people inquiring about our holiday destinations in France and asking how they could start using their French property as a holiday rental. We found that the idea of making a property earn money, especially if they have found it a bit difficult to sell, very appealing to visitors.”
Sarah Bing, Regional Manager, The Hoseasons Group

“The France Show was a huge success for us; we found the clients that came on the stand were serious about moving to France. Brittany and Normandy seemed to be the most popular areas last year as well as the Charente and the Languedoc. Clients have been over and bought since, and we believe that time spent talking to clients at the show really builds rapport and helps establish what they are looking for.”
Joanna Leggett, Leggett Immobilier

“I was very happy to see that there was even more French tourism exhibitors this year compared to the previous years. This reflects the importance of the UK market for French tourism. The efforts of the organisers, Archant Lifestyle to make this show one of the major events of London life have paid off. I thank all partners and exhibitors.”
Jean-Pierre Courteau, Managing Director, Atout France

“The France Show was so much better this year. The food market was hugely improved and we had a lot of interest in our stand. We offered visitors tastings of our biscuits and cakes and the feedback was virtually 100% positive. The show proved to be an excellent avenue to Francophiles or French expats who live in the UK; just the right target market for Bonne Maman patisserie.”
Jenny Groom, Bonne Maman Press Office

“Another great show – delivered serious visitors with a rel interest in France. See you next year!”
Sally Stone, Les Bons Voisins

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